In a captivating episode of our SAS Speaker Series, we welcomed Andy Lykens, Director of Music Services at Netflix, who offered invaluable insights for composers aiming to make their mark in the industry, what the day-to-day is like at Netflix, and most importantly,...
Fun fact of the day: As of 2022, the Gen-Z attention span is about 1.3 seconds. Even though this metric is about Gen-Zers, social media has shortened all of our attention spans. This overwhelming fact plays a huge part in how advertisers choose to tell their stories....
Our music supervisors have been making big moves lately! At the top of the summer, they wrapped up a major Pepsi spot for their “Summer Forever” campaign. Earlier this year, the two LA Lakers-related series we worked on in 2022 got nominated for Sports Emmys, one of...
What’s new at Score a Score you ask? We recently hosted the first episode of our SAS Speaker Series! Now you're probably asking yourself, "What's the SAS Speaker Series?" Our founder and CEO, Jordan Passman, just started hosting Zoom webinars where he's joined by...
In our latest episode of the SAS Speaker Series, we had the opportunity to chat with Bryan Cosgrove, Director of Commercial Music and Creative Licensing at TikTok. As both a TikTok Sound Partner and a fan of the app, it has been such a joy seeing...
Ah, video game music—where would we be without you? Still playing games probably, but silently and awkwardly so. It is mesmerizing how far music has come in video games. Like the reasons mentioned in our blog about the Impact of Music in Commercials, music in video...
Welcome to the wild world of TikTok, where a 15-second clip can turn a song into an overnight sensation and have you accidentally learn a dance routine at 2 AM. TikTok has not only revolutionized social media but has also reshaped the music industry. Now, music...
Welcome back to another Sonic Story! It’s time to hit play on our chat with Jonathon Deering, where he unwraps the rhythms and riffs of being a trailer composer. Sonic Stories with Jonathon Deering How did you get into composing? My family is very musical. My dad...
Drumroll, please! Earlier this month, we hosted another episode of our SAS Speaker Series and rolled out the red carpet for two musical innovators, Jacob Yoffee and Roahn Hylton. We've had the honor of working and collaborating with this dynamic duo on ad and trailer...
Today’s Sonic Story is pulling back the curtain on Score a Score’s very own Roland Bingaman! Prepare yourself for an illuminating discussion where Roland shares his perspective on the evolving world of trailer and ad music. Sonic Stories with Roland Bingaman What...
